Google Search Ads
Show at the top of the results for high-intent searches like “emergency plumber”, “roof estimate” or “AC repair near me”.
Google Ads & LSA
Google Ads and LSA Management for Local Service Businesses
Google Search Ads and Local Services Ads managed for contractors and local service businesses — run only once your website and follow-up are ready, so every click has a real chance of becoming a job.
- Included in: Performance plan
- Channels: Search Ads & Local Services Ads
- Ad spend: Paid to Google, separate from our fee
- Targeting: Your service area only
Our approach
Ads are the accelerator — not the foundation.
Ads send people to your website and your phone. If the website doesn’t convert, or nobody follows up on missed calls, you’re paying for leads that leak away. That’s why we run ads only once the website and lead-capture system are in place.
With the system underneath, every dollar you spend on advertising has a real chance to convert — because the landing pages, the follow-up and your reviews are all working together.
Capabilities
Campaigns built for local service businesses.
Local Services Ads
The Google-verified ads that appear above everything else, where you pay per lead rather than per click. Available to eligible, verified businesses.
Geo-targeting
Ads shown only in the zip codes and towns you want to work in, so you don’t pay for clicks outside your territory.
Ongoing optimization
Bid adjustments, negative keywords, ad copy tests and landing page improvements, every month.
Call tracking
Know which campaigns and keywords are producing calls and quote requests, not just clicks.
Monthly reporting
Cost per lead, cost per call and what we changed — reported clearly every month.
From audit to optimized campaigns.
- 1
Foundation check
We make sure your website, tracking and follow-up are ready before a dollar goes on ads.
- 2
Campaign build
Keywords, service-area targeting, ad copy and LSA setup, based on the jobs you want more of.
- 3
Learning period
The first weeks gather real data on which searches and ads turn into calls.
- 4
Optimize monthly
We cut what wastes money, push what works and report cost per lead every month.
In detail
Search Ads or Local Services Ads?
Google Search Ads
Pay-per-click ads that appear at the top of the results for the keywords you choose. They give you control over exactly which searches you appear for, which services you promote and which page people land on. They work well for specific, high-value jobs.
Local Services Ads
Pay-per-lead ads that sit above everything else, with a Google verification badge. You pay when a customer contacts you, not when they click. Eligibility depends on your trade and location, and businesses must pass Google’s background and license checks.
Setting a budget
Ad spend is paid directly to Google and is separate from our management fee. For most local service businesses we suggest starting somewhere around $500–$1,500 a month, depending on your market and services. We give you a specific recommendation on the free consult.
When ads failed before
Most failed campaigns we see had the same problems: a slow or generic landing page, broad targeting and no optimization after launch. We audit what happened and rebuild properly — starting with the foundation.
Works Best Alongside
FAQ
Google Ads questions.
Do I need a website before running Google Ads?
Yes, and it needs to be fast, mobile-friendly and built to convert. Sending ads to a slow, generic website wastes most of the budget, which is why we put the website system in place first.
What’s the minimum ad budget?
We usually recommend starting with roughly $500–$1,500 a month in ad spend, paid to Google separately from our management fee. The right amount depends on your market and services; we’ll recommend a number on the free consult.
What’s the difference between Google Ads and Local Services Ads?
Google Search Ads are pay-per-click: you pay when someone clicks. Local Services Ads are pay-per-lead: you pay when a customer contacts you through the ad, and they show a Google verification badge.
How fast do ads start producing leads?
Usually within days of launch, unlike SEO. The first weeks are a learning period where we optimize based on real results.
I tried Google Ads before and it didn’t work. Can you help?
Yes. We look at what happened — landing pages, targeting, keywords and follow-up — and build a campaign that fixes those problems.
Which plan includes ads management?
Google Ads and LSA management are part of the Performance plan. Ad spend is billed by Google separately.
Ready to add paid leads on top of a working system?
Usman ShahFounder & Principal Engineer
Book a free consult. We’ll check whether you’re ready for ads and what a sensible budget looks like.
Get a free growth audit